For the average business investor, setting up a casino before the digital revolution was nigh on impossible. From the gigantic amounts of capital needed to construct a casino in the first place to customer attraction, costs were astronomical and limited to those powerful enough to lay out vast sums of money with a long term game plan.
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Table of Contents
The online revolution for gaming
Gambling has changed completely since online casinos began to take off in the early 2000s.
Initially, gaming companies would need to hire expensive software developers to create complex websites that were basic at best in order to draw online customer.
Fast forward to the present and almost anyone with the right links and a moderate amount to invest can find cost effective ways of building attractive gaming websites that are a lucrative profit source.
Some of the bigger players like 888casino have created online-only casinos which have helped them to become globally recognized brands with turnovers in the billions.
Although it has become easier to get into the gambling industry, getting your product look and feel right is of paramount important to ensure financial success and survival in a competitive industry.
The importance of design
Once you have managed to set up a licensed company that meets the rules and regulations of the territory you decide to set up in, the hard part really starts. The success of casinos is completely based on the environment the gamer is introduced to.
Head to any casino in Las Vegas for example and you will see either glamourous, well-designed casino floors that are pleasurable to spend extended periods of time in, or fun, loud and thrilling gaming floors that keep players excited and engaged.
Try to replicate this ‘environment’ online is extremely difficult, so designers must find alternative ways to keep gamers interested and prevent them from leaving, just as they would in a land-based casino.
Professional website designers will tell you about the 5 second rule. This is the amount of time you have to tell a visitor what you provide and why they should be interested.
The first page they land on needs to engage from the first nanosecond, so consider putting your best offers, best performing games or attractive links and pictures right at the front of your virtual casino.
If your homepage is bland or has too many blocks of text, players may get bored quickly and look elsewhere.
The front page itself needs to be easy to navigate as well. Make sure you display exactly what you offer within one click. If, for example, you offer online poker, then have a large, clear photo link to your poker page or portal.
Designing the games
Designing games and user interfaces can be difficult and costly, especially if they are built using web languages like Flash or HTML.
Luckily, there are many game designers who offer off-the-shelf solutions that can be customized and linked up to back-end systems easily. This is more cost and time effective than designing your own games, but with the risk of not standing out from your competition.
Slot machines especially are often copied for hundreds of sites, but the benefit of having a recognized, themed slot game may be the difference between your customer depositing funds or using a more ‘trusted’ brand.
Cash Management System
The most important part of running a casino business is getting your customers to hand over their money. Not only do you need to make this easy to do, but setting up a back end cash management system can be difficult for business owners who are just starting out.
Although it may be easy to rely on things like PayPal solutions rather than expensive credit card management software, remember that a physical casino wouldn’t turn gamblers away if they showed up with a credit card. Always have an array of ways to pay, possibly even letting gamers use Bitcoin.
Finally, your site needs to be secure. Managing any personal or financial details of your customers is of utmost importance, with hackers and scammers ready to pick off weak websites.
Consider spending more on security. If you end up like Sony or Ashley Madison when it comes to keeping customer data secure, it could mean the end of the road for your online casino business.