It’s no news that the online gaming industry, from Gibraltar to Canada, is in a state of meteoric flux these days. With more and more companies entering the industry gambling has overtaken gaming, and there’s one important question on everyone’s mind – how do these online casinos acquire and retain customers, and what does that mean for the online casino players? The new face of online casino gaming must remain fresh and at the forefront of competitors to keep customers coming back for more.
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A good majority of online casinos use a full-on marketing strategy focused heavily on customer acquisitions, retentions, and reactivations. With the ever-increasing customer acquisition costs, a lot of importance is being given to customer retention in particular.
After all, it doesn’t make sense to spend a lot on acquiring a new customer, when you can spend much less and retain a player who’s just about to leave your platform for good.
Let’s look at some of the commonly used customer retention and acquisition strategies used by online casinos these days.
Online gambling or iGaming companies are very focused on promotions these days as they prove very helpful in retention of old and acquisition of new customers. These are actively used during the new game launches to grab the players’ attention, through free spins or free plays, for example.
Online casinos use all kinds of promotions to engage players. Some of the most popular ones are:
Free play – This type of bonus allows the players to play casino games for free, without the need of real money. All you have to do to claim is sign up, and you will find yourself bestowed with great offers and bonuses such as this.
Bonuses – These are in the forms of free bets (for sports betting), free spins (for casino games) and/or deposit bonuses (such as refer-a-friend bonus, reload bonus or welcome bonus). They also include other incentives which can encourage old/new players to sign up, deposit money and/or play.
Frequent player points – Also popularly referred to as FPP, it’s a loyalty program wherein players earn a certain number of points for their activity on an online gambling website. These points can then be later exchanged for various awards.
As regular online casino customers are well aware of all such promotions, they take them as a part of the general offering of these internet-based casinos. These customers have become savvier over a period of time and don’t shy away from comparing such offers from different casinos. Hence, casinos have also created dedicated teams who’re actively engaged in studying the competitors’ offers and creating their own unique ones.
Cashback promotions – As evident from the name, these promotions are about refunding a portion of the gambling losses.
Considering the number of high-rollers that these online casinos get these days, they’re doing everything they can to attract and retain such top spenders.
One of the ways to do that is by offering full-time VIP services, including special privileges such as free tickets to events, extra bonuses, special events and dedicated managers.
Time-bound in-game events
Another popular retention strategy often used by online casinos is in-game events that offer players rewards for completion of certain tasks, ensuring that they play for longer time periods.
For instance, ticket-based tournaments that last for 24 to 48 hours - Players need to purchase tickets to participate in these tournaments and are rewarded appropriately for reaching certain stages.
Online casinos, whether they’re big or small, actively make use of promotions and other strategies to attract new players to their websites and then to keep them hooked.
From slick advertising campaigns to an abundance of incredible special offers, bonuses, and other added benefits, it really is a players market.